Ambassador rules

  • Labeling of collaborations: All content should be clearly marked as sponsored or with “Advertisement/Paid Collaboration”.
  • Use of discount code & link: Your personal discount code and tracking link are unique to you. The discount code is intended for your followers, not for your own bulk consumption.
  • Material and rights: You must submit all material in two versions:
    • The original without text, logos or filters
    • The publishing version (if you use text/log)
    All material created within the collaboration belongs to Susanna Falken Jewellery. We have the right to use, edit and publish the material freely in our channels (social media, website, advertisements, newsletters, etc.).
  • White label advertising: You need to be willing for us to advertise through your account (so-called whitelisting). This is always done in consultation and strengthens both your brand and ours.
    👉 Watch a short video that explains more: What is whitelisting?
  • Orders with vouchers: As an ambassador, you will receive a voucher of 1500 SEK to order jewelry from our website. You choose yourself, but we can adjust the order if something is out of stock or does not fit the campaign.
  • Content & tone: Content should reflect our values: stylish, confident, modern and respectful. Content that is offensive, discriminatory or politically charged will not be accepted.
  • Engagement: We are looking for ambassadors with at least 1000 followers on Instagram or TikTok. Genuine and engaged target audience is important – purchased followers are not accepted.
  • Collaboration with competing brands: You may collaborate with other companies, but may not simultaneously promote competing jewelry brands in the same content where Susanna Falken Jewellery is exposed.
  • Ending the partnership: Both you and we can end the partnership at any time. If the rules are not followed, we can end the partnership and withdraw future benefits.
  • Delivery of content: All materials (photo, video or other content) must be submitted no later than 14 days (2 weeks) after you have received the products. If you need more time, it must be communicated and approved by Susanna Falken Jewellery in advance by emailing us at ugc@susannafalken.com