✅ Do’s

• Keep it short & engaging: 30–60 second videos that grab attention fast.
• Use a strong hook at the start!
  Examples:
  “Wait! Don’t scroll – this will change your look forever.”
  “3 styling tips that lift your outfit instantly!”
  “This is why I never leave home without these earrings.”
• Show jewellery features: waterproof, hypoallergenic, Scandinavian design.
• Show details up close: texture, shine and finish under clean lighting.
• Keep it authentic: jewellery in everyday life, worn naturally.
• Add a clear CTA: e.g. “Use my code for 40% off your first order!”
• Match the target audience: modern, confident, stylish, effortless.
• Use music that fits the brand: clean, trendy, empowering.
• Get creative with presentation: angles, zoom-ins, dynamic movement.
• Lighting is everything: neutral background, good light on jewellery + model.
  🎥 Record vertical 9:16 (1080×1920), in HD/4K, with clear audio.

❌ Don’ts

• Poor lighting – no harsh shadows or dull setups.
• Wrong fit – jewellery must look natural on the wearer.
• Reading product descriptions – let the jewellery tell the story.
• Too much text – keep it short, let visuals lead.
• Distracting backgrounds – keep it clean and minimal.
• Overusing filters – keep it authentic and timeless.
• Stiff or slow movements – keep it natural and flowing.
• Weak intros – start strong or lose attention.
• Long uncut clips – TikTok prefers dynamic edits.

🌟 Content Inspiration

• GRWM: Jewellery as the finishing touch to your styling.
• Unboxings: Packaging & details.
• Outfit inspo: Styling with different looks.
• Aesthetic: Slow motion & close-ups.
• Educational: Hypoallergenic materials, lifetime warranty.

✨ Why Susanna Falken Jewellery?

• Waterproof & hypoallergenic
• Scandinavian design – clean, timeless, modern
• 316L surgical steel & medical titanium
• Lifetime warranty on all products

📌 Hashtags & Tagging

Use at least 4 hashtags:

• 2 broad/popular (#fyp, #fashion, #style, #ootd)
• 1 niche (#waterproofjewellery, #effortlesschic, #stockholmstyle)
• 1 branded: #mysusannafalken

👉 Always tag @susannafalken

🎯 Example Hashtag Combos

• GRWM: #grwm #outfitinspo #mysusannafalken
• Unboxing: #unboxing #jewelrytiktok #mysusannafalken
• Styling tips: #stylingtips #ootd #mysusannafalken
• Aesthetic: #aesthetic #goldjewelry #mysusannafalken
• Campaigns/offers: #rabattkod #musthaves #mysusannafalken

🎥 Video Quality & Formats

• Master file: Always record without text, logos or filters in the highest quality.
• Format: 9:16 vertical – 1080×1920 px or 4K (2160×3840 px).
• FPS: 60 fps for smooth motion and slow-motion.
• Bitrate: Highest possible (approx. 15–20 Mbps for 1080p, 30–50 Mbps for 4K).
• Lighting: bright and clean (natural light or softbox) – avoid harsh shadows.

📲 Publishing Versions

• TikTok & Instagram Reels: 9:16, 1080×1920 (preferably 4K), 60 fps. Max 60 sec.
• Instagram Stories: 9:16, short clips (15 sec). Perfect for quick CTAs like “Link in bio”.
• Instagram Feed: 1:1 (1080×1080), up to 60 sec. Fits the grid aesthetic.

🔑 Key Tips

• Always create two versions:
  Version A: clean, no text/logos
  Version B: ready to publish with CTA & branding
• Keep a master archive → easy to reuse for future campaigns.
• Neutral background + good lighting = clean and luxurious look.
• Keep your outfit simple and timeless – preferably black or white, against a white or light grey background with good lighting. This makes the jewellery stand out beautifully. See the example video above.

📩 Upload your content here

💡 Extra Tips

• Keep jewellery & text within the safe zone (1080×1080).
• Avoid placing key elements in cut-off areas.
• Neutral, elegant backgrounds enhance the luxury feel.

🎥 Example Videos & References

Google Drive – Examples
TikTok – UGC Search